General Product Safety Regulation
The GPSR (Regulation (EU) 2023/988) requires an EU based responsible person for consumer products placed on the EU market, and marketplaces such as Amazon and eBay won’t let you list without one.
EU Authorised Representative · GPSR Responsible Person
Your Authorised Representative in Europe.
CE marking support, EU and GPSR representation, and secure technical documentation hosting for manufacturers selling into the EU.
Why now
The rules changed. EU representation isn’t optional.
Three instruments now shape market access for manufacturers outside the EU. Two are already in force, and both require someone established inside the Union. The third replaces the machinery regime in January 2027.
Market Surveillance Regulation
Regulation (EU) 2019/1020, Article 4, requires an economic operator established in the EU for most CE marked goods. Sell directly from outside the Union and you must appoint an EU Authorised Representative.
New Machinery Regulation
Regulation (EU) 2023/1230 replaces the long standing Machinery Directive 2006/42/EC, a fresh conformity regime, with digital documentation and cybersecurity in scope. Plan the transition now.
Regulation (EU) 2024/2847
Cyber Resilience Act: reporting duties
Article 14 applies 11 September 2026
In forcesince
Regulation (EU) 2023/1230
Machinery Regulation applies
No transitional period, 20 January 2027
20 Jan 2027
Regulation (EU) 2024/2847
Cyber Resilience Act: fully applicable
Conformity and CE obligations, 11 December 2027
11 Dec 2027
The core requirement
Outside the EU, you can’t represent yourself.
EU law is clear: most products can only be placed on the EU market if there is an economic operator established in the Union who is responsible for them. A company based outside the EU doesn’t qualify.
So manufacturers outside the EU selling directly must appoint an EU Authorised Representative. Since the GPSR took effect, that EU presence requirement reaches almost every consumer product, not only CE marked goods, and online marketplaces now demand it before you can list.
The economic operator chain
Outside the Union
Manufacturer
Responsible for the product, but not an operator established in the EU.
Established in the European Union
The fixed point
Authorised Representative
Your EU presence and the accountable party. This is where Polararc sits.
Places on the market
Importer
Brings the product into the Union.
Makes available
Distributor
Supplies it down the chain.
Without an operator established in the Union, such a product cannot lawfully be placed on the EU market. Polararc is that fixed point.
What we do
Three services. One EU partner.
Representation, compliance support and documentation hosting, under one accountable relationship.
01
Authorised Representative & GPSR Responsible Person
We act under written mandate, named on your Declaration of Conformity and on your product, and your single point of contact with the authorities.
Learn more → 02CE Marking Support & Advice
Directive scoping, gap analysis, standards mapping, Declaration of Conformity drafting and technical file structure, giving the route to a defensible CE mark.
Learn more → 03Technical Documentation Hosting
Your DoC, technical file, test reports and risk assessments held in a secure, version controlled repository, retained and retrievable the moment an authority asks.
Learn more →
Two minutes, four questions
Find out what actually applies to your product.
Answer four questions about where you are established and what you place on the EU market, and get back the specific obligations that catch you, with the regulation and the date against each one. No sign up to see the result.
Why Polararc
Engineering led, not a mailbox.
An Authorised Representative carries real legal responsibility. We treat it that way, reading your technical file, not just lending an address.
Engineering led
We read your technical file, not just your cover letter, and tell you what’s missing.
One EU point of contact
A single partner for representation, CE support and hosting, and one number for the authorities.
Audit ready
Documentation organised and retained the way market surveillance authorities expect to receive it.
Ahead of the curve
GPSR today, Cyber Resilience Act reporting since September 2026, and the Machinery Regulation from January 2027.
Northern Ireland covered
Northern Ireland stays under EU rules through the Windsor Framework, so your EU appointment already reaches it. No separate arrangement needed.
Responsive
When an authority comes calling, the clock matters. We answer, and we have the file ready.
Regulatory watch
What changed, and what it means for you.
Short notes on the rules that move EU market access, written for the people who have to act on them.
11 September 2026
Applies now
Cyber Resilience Act reporting duties start
Since 11 September 2026, manufacturers of products with digital elements must report actively exploited vulnerabilities and severe incidents under Article 14 of Regulation (EU) 2024/2847. The Single Reporting Platform opened on the same date, and one notification reaches both the CSIRT and ENISA.
The clock runs from the moment you become aware, so registering on the platform is a job for now rather than for the middle of an incident.
20 January 2027
Approaching
The Machinery Regulation replaces the Machinery Directive
Regulation (EU) 2023/1230 takes over from Directive 2006/42/EC with no transitional period in which both apply. Digital documentation and cybersecurity come into scope, and some products move into the categories requiring notified body involvement.
Technical files built to the old directive need to be reworked before the date, not after it.
11 December 2027
On the horizon
Cyber Resilience Act becomes fully applicable
The remaining obligations of Regulation (EU) 2024/2847 apply from 11 December 2027, including the essential cybersecurity requirements, conformity assessment and CE marking for products with digital elements.
A product already carrying a CE mark on other grounds will need the cybersecurity requirements folded into the same technical file and the same Declaration of Conformity.
Make EU market access something you never have to worry about.
Manufacturing in the US, the UK, Asia or beyond and selling into the EU? Let’s set up your representation.